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Kylie Swim Is Coming: Here’s Everything to Know About Kylie Jenner’s New Brand

Kylie Jenner is gearing up to expand her footprint in the fashion world.
Jenner debuted her new swimwear brand, called Kylie Swim, in an Instagram post on Aug. 17, posting a Polaroid image of herself in a cutout pink and yellow bathing suit. The post was captioned with “coming soon…”
Since the initial post, both Jenner and the Kylie Swim Instagram account have been teasing pieces from the brand, which has yet to reveal a launch date. The other posts include another series of Polaroid images and a video of models dressed in pink, yellow and orange bathing suits in one-piece and bikini styles.

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A post shared by Kylie Swim by Kylie Jenner (@kylieswim)

WWD reported in May that Jenner filed trademark requests for “Kylie Swim” and “Kylie Swim by Kylie Jenner” for apparel items such as “swimwear, beach cover-ups, headwear, tops, bottoms, footwear and robes,” as well as swimwear-related accessories like sunglasses, towels, outdoor blankets, beach bags and other items.
Kylie Swim is Jenner’s first solo venture in the fashion world. She also co-runs the fashion label Kendall + Kylie with her older sister Kendall Jenner.
The brand adds to Jenner’s growing business empire. She launched her popular

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