(TrendHunter.com) Luxury fashion house Louis Vuitton unveils the exclusive Rainbow Project that celebrates hope and the welcoming of Summer. It is a series of collaborative window displays that starts off with Toronto&…
Day: June 2, 2020
A new social media campaign is calling on Instagram users to spotlight a diversity of voices surrounding social justice work.
The #AmplifyMelanatedVoicesChallenge calls on social media users to focus on the social justice work of BIPOC (black, indigenous and people of color) amid the national protests surrounding racial injustice and police brutality in order to give a platform to those who are historically silenced or looked over.
“The social justice movement on social media is just another movement that has become whitewashed and appropriated,” wrote mental health therapist Alishia McCullough, who launched the challenge with dietitian and activist, Jessica Wilson. “It is another outlet that centers white narratives while making white people feel like the ‘good white person’ or ‘the woke white person.’ A lot of their content and offerings have been co-opted and appropriated from the lived experiences of people in black and brown bodies, which they have used to make a profit and increase their social capital. Often the original black and brown creators are not given credit and are pushed further into the margins of social justice work as white people continue to center themselves.”
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The social justice movement on social
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Facebook’s employees are taking a stand against the social media platform’s inaction over President Trump’s inflammatory posts.
Several Facebook employees staged a “virtual walkout” today, where they are taking the day off work to show solidarity with the national protests in response to the death of George Floyd, who was killed while under police custody on May 25.
The virtual walkout is in large part a response to Facebook chief executive officer Mark Zuckerberg’s refusal to remove incendiary posts by Trump on the widespread protests and looting that took place over the weekend, specifically a May 29 post where he incites violence by stating “when the looting starts, the shooting starts.”
Zuckerberg posted a lengthy message on his Facebook page later that day explaining his refusal, stating: “I know many people are upset that we’ve left the president’s posts up, but our position is that we should enable as much expression as possible unless it will cause imminent risk of specific harms or dangers spelled out in clear policies.”
He went on to state that since the message referenced the National Guard, the post served as a warning on state action that he thought the public should be aware of.
Twitter, on the other hand,
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The music industry is standing in solidarity after the death of George Floyd, who was fatally restrained by Minneapolis police, with a “Blackout Tuesday” initiative.
Atlantic Records’ senior director of marketing, Jamila Thomas and Platoon’s senior artist campaign manager, Brianna Agyemang, are behind the blackout, which is also circulating on social media as #TheShowMustBePaused. The blackout calls for the music industry to stop operations on Tuesday, June 2, to bring awareness to the police brutality and racial injustice in the U.S.
“The music industry is a multibillion dollar industry. An industry that has profited predominantly from black art,” reads a statement on the initiative’s web site. “Our mission is to hold the industry at large, including major corporations and their partners who benefit from the efforts, struggles and successes of black people accountable. To that end, it is the obligation of these entities to protect and empower the black community that have made them disproportionately wealthy in ways that are measurable and transparent.”
“Blackout Tuesday” has received support from major record labels, including Interscope Records, Def Jam Recordings, Warner Records, Sony Music Entertainment, Capitol Records and Columbia Records, among others.
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Netflix has emerged as one of the big winners of the coronavirus pandemic. Now fledgling French shoe brand Nodaleto is ready to launch its own version of the streaming service with a tongue-in-cheek web series inspired by the classic teen comedy “Mean Girls.”
Call it a sign of the times: the idea for the parody site, Nodflix, hatched before France and other European countries went into lockdown as COVID-19 swept the planet.
Nodaleto founder Julia Toledano and Olivier Leone, the creative director, tapped influencers Camille Charrière, Leaf Greener and Louise Follain to join its team of “Nodalegirls,” who are shown on a group phone call discussing what appears to be a steamy encounter — though the final shot reveals the object of their affection is not a man, but the brand’s Bulla Jones shoe.
“My inspiration has always been my entourage,” said Toledano, revealing that the short film was shot in her Paris apartment days before France went into lockdown on March 17. A fourth participant, Spanish influencer Gala González, dropped out at the last minute after being laid low with flu-like symptoms, although it turned out it wasn’t COVID-19.
Leone said the campaign was in tune with Nodaleto’s fashion-forward aesthetic steeped in pop
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Lacoste’s Polo Merci Launches Today
Louise Trotter, creative director for Lacoste, has designed an exclusive limited-edition polo called “L.12.12 Polo Merci.”
The polo shows the brand’s commitment to the nonprofits and their volunteers working to help people in need during the coronavirus pandemic.
The shirt has an embroidered heart around the iconic crocodile emblem as a way to say “thank you” to those on the front lines. It is also a message of gratitude to the volunteers in the Lacoste factories who worked on the production of masks. Since March, Lacoste has made more than 200,000 fabric masks in its factories in France and Argentina, where almost all have been distributed to local authorities and stakeholders.
“The Polo Merci is in line with the brand’s continued commitment in this unprecedented health crisis. This solidarity action illustrates how fashion can, at its own level, act in solidarity to serve people,” said Thierry Guibert, chief executive officer of Lacoste.
In the U.S., 100 percent of sales, excluding taxes, from the polo shirt will be donated to the American Red Cross to help the organization continue to deliver its mission nationwide.
The ‘L.12.12 Polo Merci’ is limited to 10,000 units worldwide and is for sale in select Lacoste boutiques and on lacoste.com starting
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“We all have the power to effect positive change. It is time to speak up and speak out,” read a shared statement.
“If we want to bring about real change, then the choice isn’t between protest and politics. We have to do both.”