Day: April 28, 2020

Redemption is going all-in on its fight against the coronavirus. 
The Milan-based fashion label was founded with the intention of establishing a new way of doing business. (It normally donates 50 percent of profits to charity.) Now the brand is giving 100 percent of proceeds from its online store to charities that support COVID-19 relief efforts. 
“We decided, at the moment, we needed to do something more,” Gabriele “Bebe” Moratti, Redemption’s creative director and cofounder, told WWD. “We do it because we know we can. That’s kind of our m.o. If you’re willing and able and you have the chance to do something positive for something different, then I choose to do it.” 

Redemption spring 2020. 
Courtesy

Moratti wouldn’t disclose the specific charities, but said the fashion brand will donate to four nonprofits: two in the U.S., one in France and one in Italy. Donations include profits from all collections currently available online and may extend into future seasons “depending on how dire this crisis continues to be,” he said. 
While the business model may seem a bit unorthodox (in its eight-year run Redemption has yet to turn a profit), Moratti said that was never the goal. It was about creating a more sustainable and socially

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Michelle Obama’s best-selling memoir is getting the documentary treatment.
The former First Lady revealed in an Instagram post today that she is teaming with Netflix for a documentary following the 34-city book tour for her 2018 memoir, “Becoming.” The documentary, which is also titled “Becoming,” recounts similar stories shared in the memoir and also shows intimate moments she shared with the public while on tour.
“Those months I spent traveling — meeting and connecting with people in cities across the globe — drove home the idea that what we share in common is deep and real and can’t be messed with,” she wrote. “In groups large and small, young and old, unique and united, we came together and shared stories, filing those spaces with our joys, worries and dreams.”

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I’m excited to let you know that on May 6, @Netflix will release BECOMING, a documentary film directed by Nadia Hallgren that looks at my life and the experiences I had while touring following the release of my memoir. Those months I spent traveling—meeting and connecting with people in cities across the globe—drove home the idea that what we share in common is deep

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THE EYES HAVE IT: Balmain is helping mitigate the impact of the coronavirus pandemic on AIDS, tuberculosis and malaria programs in countries with fragile health-care systems.
The French fashion house is donating for sale 12 pairs of prototype sunglasses customized by creative director Olivier Rousteing for its men’s and women’s shows in January and February, marking the launch of its license with Lugano-based eyewear start-up Akoni.
The sunglasses will go on sale on video commerce platform NTWRK as part of an activation by RED, the nonprofit organization founded by Bono and Bobby Shriver in 2006 to raise funds for the Global Fund’s efforts to combat COVID-19.
Balmain and Akoni are donating 12 pairs of the Wonder Boy style that Rousteing has designated as his own wear-it-everyday choice of frames.
“These frames have a painted surface that is slightly fragile, making this more a collector’s piece for display by a true Balmain Army member than a design meant for everyday use,” the brand said.
Registration for online drawing will open on Tuesday and will close on May 4, with 100 percent of proceeds donated to the Global Fund’s COVID-19 Response.

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