Clothing Luxury

How Dog Apparel Is Performing During Quarantine

It’s taken less than a year for Boobie Billie to emerge as fashion’s newest “It” girl. Confident and photogenic with a great sense of humor in her Instagram posts, she’s a chameleon when it comes to style and doesn’t shy away from playful experimentation and head-turning looks. Her recent quarantine outfits have included pieces from Prada, Carolina Herrera and Nike.
Oh, by the way, Boobie is a dog.
Whether the designer fashions Boobie dons are real or Photoshopped, dogwear is, in fact, a real and fast-growing market. In recent years, designers such as Thom Browne and Donatella Versace have expanded into the category, often photographing their respective pups Hector and Audrey in promotional marketing material.

@hectorbrowne inside the Thom Browne showroom. 
Courtesy Photo

Dogs are no stranger to the fashion week circuit, either, recently appearing on the Baja East and Lela Rose runway shows, and in Monse’s pre-fall 2019 lookbook, where designers Laura Kim and Fernando Garcia introduced dog sweaters and accessories with preppy chic undertones.

Donatella Versace’s dog Audrey wearing the Crete de Fleur motif hooded shirt. 
Courtesy Photo

In the past two years, retailers such as Ssense, Browns and The Webster have taken note of the rise in designer dog apparel and accessories, launching dedicated pet

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