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Tiffany & Co. has unveiled its latest HardWear by Tiffany campaign, featuring house ambassadors Mikey Madison, Greta Lee and Anna Weyant. Photographed and directed by Harley Weir, the campaign emphasizes the theme of love’s transformative strength.
Through short films and imagery, the ambassadors share their personal perspectives on strength while wearing pieces from the HardWear collection. Madison highlights resilience by reflecting on fragility and strength, sporting diamond-encrusted gold pieces. “When I’m questioning my own power, I think of things that seem fragile, but aren’t,” the Oscar-winning actress says in the film.
Mikey Madison
Lee discusses the connection between unconditional love and self-empowerment. “When a family’s love is unconditional, loving yourself is inevitable. Where love goes, strength follows,” says the actress, adorned in pavé diamond and gold pieces from the HardWear collection.
Weyant honors the strength found in joy amid challenges. “I believe the people who hold onto joy, through everything, are the strongest people alive,” she says.
Greta Lee
Their individual reflections are woven together in an anthem video to present a unified narrative about love and empowerment.
The HardWear collection is known for its bold and sculptural designs. The campaign officially launches on Wednesday across Tiffany & Co.’s digital and print platforms. ItFollow WWD on Twitter or become a fan on Facebook.
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