The moment Lady Gaga as Patrizia Reggiani crosses her heart and swears to “Father, son and House of Gucci,” director Ridley Scott struck a kind of Hollywood gold.
Just from the film trailers alone, the line of dialogue has already entered the pop culture pantheon of camp — like in “Valley of the Dolls”: “I have to get up at five o’clock in the morning and sparkle, Neely, sparkle!” Or from “The Rocky Horror Picture Show”: “Dammit, Janet, I love you.”
There are bootleg T-shirts emblazoned with the phrase for sale on the internet and “House of Gucci” doesn’t even open in theaters until Wednesday.
Media reviews of the film were embargoed until today, but reactions on social media have been mixed. Some people who have seen advance screenings have called it an amusing satire. And Scott has said that’s what he was going for — satire. Other viewers have deemed it overstuffed and unfocused, while a few have praised it as a masterpiece, sparking early buzz for Gaga and Driver in the Oscars race.
Jared Leto stars as Paolo Gucci in Ridley Scott’s “House of Gucci.”
To me, it was a telenovela but not quite enough of one, with the actors committing to satire
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