On Monday, Balenciaga’s Hacker Project will launch in pop-up and pop-in stores globally.
The Hacker Project will be introduced in 74 physical spaces worldwide with Balenciaga pieces that reinterpret Gucci codes and in so doing, question the idea of branding, appropriating and counterfeiting.
Stand-alone pop-up stores and transformed Balenciaga store spaces will take creative approaches to present the project’s ideas and products — cross-branded ready-to-wear, accessories, bags and cases. Each physical launch highlights special activations and exclusives that transform surrounding areas and recontextualize the brand, further investigating the Hacker Project’s themes.
Among the pop-up locations are Dover Street Market Hôtel de Coulanges in Paris; Galeries Lafayette in Paris; Harrods in London; Bon Genie in Geneva and Lausanne; Saks Fifth Avenue stores in Houston, New York, Troy and Atlanta; Ssense in Montreal; Tokyo Isetan Stage in Japan; Boon the Shop in Seoul; Shinsegae Times Square in Seoul; Lotte Main in Seoul; Harbour City in Hong Kong; Sanlitun — The Red House in Beijing; Heartland 66 in Wuhan; IFS in Changsha; Galaxy in Macau, and Thailand Siam Paragon in Bangkok.
Several of Balenciaga’s signature architectural elements — logo-shaved carpet, velvet stage curtains and weathered metal — are reimagined for the introduction. Carpets and curtains are etched
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